What actions should P&G take in order to expand the total cosmetics market and to protect and expand its mark?

what actions should P %26amp; G take in order to expand the total cosmetics market and to protect and expand its market share?What actions should P%26amp;G take in order to expand the total cosmetics market and to protect and expand its mark?
If they could come up with a new type of cosmetic to market to men, other than after shave, deodorant, hair colouring, etc - they would score bigtime.


Protecting market share means maintaining sales of products that they already have. ';New and improved'; and heavy marketing is what usually works best for existing products. New products require different approaches from existing products.